The DFSK D1 Pick Up embodies versatility and strength, designed to tackle any off-road challenge with ease. Its ability to conquer diverse terrains and demands is the core of its identity. We captured this all-terrain attitude in a series of visually striking pieces, where detailed retouching and crafting played a key role, reinforcing the message that this vehicle is ready for anything under the concept: "Goes All In!"
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K E Y V I S U A L S
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P R O C E S S
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B I L L B O A R D
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S O C I A L M E D I A
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T H A N K S F O R W A T C H I N G
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Client: DFSK / Inchcape Perú
Marketing head: Bruno Cardenas
Project Manager: Erika Marusic
Creative Directors: Ernesto Carrasco / Miguel Urbano
Senior Designer: Stefano Romaní
Graphic Designer: Julio Tafur
Copywriter: Carlos Barrios
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