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Creative Directors: Ernesto Carrasco, Miguel Urbano
Senior Designer: Humberto Ramirez
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Our challenge was to craft a captivating visual and conceptual identity for FL Aire acondicionado automotriz, an autoboutique specializing in air conditioning parts and services for vehicles of all makes and models. We aimed to develop a unique and vibrant brand identity that not only embodies FL's core values but also engages and resonates deeply with its target audience.