PICKUP D1 / DFSK

The DFSK D1 Pick Up is the brand's most significant off-road launch, combining exceptional all-terrain capabilities that make it a versatile and rugged vehicle, ready for any adventure. We spearheaded the communication strategy for this launch under the concept "Takes on Anything," highlighting its adaptability to all types of terrain. Additionally, we developed a cohesive visual identity that maintained consistency across every element of the campaign, from print and digital media to outdoor advertising, culminating in a launch event that reflected the vehicle’s bold and powerful character.

K E Y V I S U A L S
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S O C I A L M E D I A
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B I L L B O A R D
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P I C K U P D1 B R A N D I N G
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P R
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C O N T E N T
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M E R C H
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T H A N K S F O R W A T C H I N G
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Client: DFSK / Inchcape Perú

Marketing head: Bruno Cardenas

Project Manager: Erika Marusic

Creative Directors: Ernesto Carrasco / Miguel Urbano

Senior Designer: Stefano Romaní

Graphic Designer: Franco Stefo / Julio Tafur

Copywriter: Carlos Barrios

Social Media: Cinthya Figueroa / Ariana Poma

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