XCMG + DERCOMAQ

In 2024, XCMG, a leader in construction machinery, joins forces with DercoMaq, one of the top companies in the Peruvian market for machinery in sectors like Agriculture, Transportation, and Forklifts. This alliance aims to communicate the concept: "Let’s Build Big", emphasizing the strength of both brands in the construction industry.

K E Y   V I S U A L 
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P R I N T S 
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B I L L B O A R D
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B T L
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P H O T O
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C O N T E N T
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T HA N K S   F O R   W A T C H I N G 
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Client: Dercomaq / INCHCAPE
Marketing lead: Marialé Delgado
Creative Directors: Ernesto Carrasco, Miguel Urbano
Project Manager: Erika Marusic, Angela Murrugarra
Art Director: Jaime Jibaja
Graphic Designer: Alessandro Solis, Andrée Horna  
Copywriter: Edson Cholán, Cesar Agurto
Photographer: Fernando Campos


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