SUMMER BILLBOARDS / DFSK

Summer in Lima is one of the most anticipated seasons. As we travel down the Panamericana Sur, eager to reach the beach, iconic billboards catch our eye along the way. During this time, most plans revolve around the beaches south of Lima. DFSK has built its brand by connecting its vehicles with these plans. This summer, we've tailored our plans concept to fit the season, ensuring all your plans moving with DFSK. ​​​​​​​





R E S O U R C E S
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T H E   B I L L B O A R D S
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T H A N K S   F O R   W A T C H I N G

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Client: Inchcape Perú
Marketing head: Bruno Cardenas
Creative Directors: Ernesto Carrasco / Miguel Urbano
Project Manager: Erika Marusic
Graphic Design: Franco Stefo
Copywriter: Carlos Barrios
OOH Account Executive: Junior Pereyra

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