THE DFSK NEW ERA

Time changes everything, including our needs and aspirations. With this vision, we developed the creative concept, art direction, and advertising design for the launch of the innovative DESK Glory 600 U and DFSK E5 models, positioned as DFSK's top releases for 2024. We also led the visual strategy for their social media rollout and the art direction for the launch event, redefining mobility and aligning it with an ever-evolving lifestyle.

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•︙        K E Y   V I S U A L   G L O R Y   6 0 0       ︙•




•︙        S O C I A L   M E D I A       ︙•




•︙       B I L L B O A R D       ︙•


  

•︙       G L O R Y  6 0 0  B R A N D I N G       ︙•


•︙        K E Y   V I S U A L   D F S K   E 5       ︙•


•︙        S O C I A L   M E D I A       ︙•
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•︙       B I L L B O A R D       ︙•


   
•︙        D F S K   E 5   B R A N D I N G       ︙•



•︙        P  R       ︙•



•︙       C O N T E N T       ︙•






•︙        T H A N K S   F O R   W A T C H I N G        ︙•








Client: DFSK / Inchcape Perú
Marketing head: Bruno Cardenas
Project Manager: Erika Marusic
Creative Directors: Ernesto Carrasco / Miguel Urbano
Senior Designer: Stefano Romaní
Graphic Designer: Julio Tafur
Copywriter: Carlos Barrios
Content creator: Fernando Campos
Social Media: Cinthya Figueroa, Ariana Poma


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